New Green Ideas With Recycling Plastic Bottles. Who Thought You Could Plant A Tree After Finishing Your Shampoo Bottle?


Plastic Pollution...

The problem with plastic bottles is an urgent environmental issue that we need to address quickly. Thankfully there are some solutions appearing in the beauty/cosmetics market. I recently came across O'right an organic, ecological vegan brand, free from sulphates and parabens. O'Right hair products contain certified organic ingredients, natural plant extracts, essentials oils and botanicals, powerful antioxidants and amino acids and nourishing vitamins and nutrients.  They are great quality without compromising on ethics! They have also designed the 'Tree in a Bottle' concept. Read more below....


This environmentally friendly packaging is 100% made of PLA, which is naturally harvested from vegetable waste. This packaging can be composted in a sustainable manner, with the bottle being compressed under optimal conditions within 1 year. Hereby, seeds are released, from which a tree (acacia) can grow again. The 'Tree-in-a-bottle' is available in Green Tea, Golden Rose and Goji Berry and Caffeine 250ml Shampoo.

In the Netherlands, O'right is working on various projects to see whether this package can also be processed into biogas plants to biogas and water. With this design, O'right has won numerous international awards, including the Red Dot Design Award.

Many products are still packed in boxes. To maintain this process, O'right has made all of their paper packs of FSC paper, thereby gaining the required wood in a sustainable manner. The packages themselves contain handmade pieces of seed paper from which a plant will grow. Stop the box in the earth and this will grow a beautiful plant. The packaging does not contain any harmful substances and the print is made of soy ink.

Bamboo is one of the most sustainable woods available. A bamboo forest absorbs more CO2 and produces more oxygen than a plain forest (35%). Bamboo grows very fast (sometimes more than 80cm a day), which makes it quick and easy to harvest. O'right manually processes this material into a durable packaging material. Each bamboo cap is unique and reveals the beautiful and powerful structure of the bamboo.


O'right managed to extract oil from recycled coffee to suit the care of your hair. O'right also makes a plastic bottle (PLA) which is entirely composed of organic material. With this development, O'right has already received various Golden Pin awards and other awards for sustainable packaging development.

Stop plastic waste!

Around 90% of all used plastic worldwide is used only once and ends up as waste in our environment. O'right wants to reduce this process. That is why they use compostable packaging wherever possible. Hard plastic parts are replaced with bamboo caps. Other packages that should be plastic are made of 100% recycled plastic (post consumer HDPE), so that the plastic we use will be reused at least.                                            

My Review of The Caffeine Shampoo and Conditioner   

I've been using this brand of shampoo and conditioner for a couple of months (the caffeine ones). The shampoo cleans my hair well without leaving it feeling dry. The conditioner is thick and doesn't just slide off my wet hair, the only thing I'm not much of a fan of is the smell, I'm not a coffee lover and prefer a more floral scent for shampoo and conditioner. They do however have other scents that I have not tried yet. 

Why not check out their website HERE or have a look at their Instagram account @oright_official