Calida are going Green...
CALIDA isn't new to the world of fashion, though they are leading the way with sustainability and transparency. CALIDA produce casual daywear, loungewear and nightwear for women, men and children, offering maximum comfort and the perfect fit. This season they have added a new Spring/ Summer range full of Organic cotton to keep your body and the environment a bit healthier and happier!
All CALIDA products are developed in Sursee, Switzerland. In keeping with the mix and match principle, all Basic items and cutting-edge additions can be combined for a unique look. CALIDA is one of Europe’s leading underwear brands, representing innovative materials, outstanding craftsmanship and a passion for detail.
MADE IN GREEN BY OEKO-TEX® -A tradition of sustainability
By introducing the MADE IN GREEN by OEKO-TEX® label, CALIDA are underpinning their long-term sustainability strategy. Several years ago, they voluntarily committed themselves to the BSCI standards of social responsibility; in addition, all of their MADE IN GREEN products are produced in compliance with the OEKO-TEX® Standard 100.
For many years, they have placed great emphasis on the highest standards of quality, social responsibility and ecological production as well as on transparent communication. Their next step and as evidence of their achievements in the realm of sustainability, they will be introducing the independent, internationally recognised label MADE IN GREEN by OEKO-TEX®.
Transparency thanks to product IDs and QR codes
Each item carrying the MADE IN GREEN by OEKO-TEX® label can be transparently traced using a unique product ID in the form of a number or QR code. The product ID provides information about where the textile was produced along the textile chain, the stage of production in which the factories are involved and the countries where the items are made. Simply go to www.madeingreen.com and enter the product ID or scan the QR code with a barcode app on your smartphone.
I've added some of their sleepwear and loungewear to my wardrobe and love my new pieces! I am actually wearing them as I type this. The pieces are versatile and can be mixed and matched easily together. Their MADE IN GREEN range consists of neutral, natural, earthy colours that compliment my wardrobe perfectly. The fabrics feel so soft next to my skin and I'm sure this has played a part in getting some better nights sleep. Hopefully I can add some more items soon!